Hiring top tech talent today isn’t just competitive — it’s broken.
Traditional recruitment moves too slow, costing companies their best candidates before they even start the conversation.
Sourcebae fixes this by using Saira, our AI recruiter, who interviews, evaluates, and delivers pre-vetted developers — ready to join you in just 48 hours.
Over 200+ tech companies have already reduced their hiring time by 70% and built faster product teams with Sourcebae.
Unlike job boards or traditional agencies, Saira doesn’t just source — she deeply vets candidates on both technical and soft skills before you even see a profile.
If you're scaling your tech team and can’t afford hiring delays, let's get your next developer ready this week

Understanding your ICP

Detailed Observation and Prioritization

Prioritized ICPs

Primary Focus:

• ICP 2: Staffing Agencies
• ICP 4: AI/Deeptech Companies

Secondary Focus:

• ICP 1: Early-Stage Startups (For brand building and volume)
• ICP 3: Enterprises (for long-term MRR expansion)

Later Phase:

• ICP 5: HR SaaS API Licensing (BD/Partnership team led)

Product Understanding for Saira (Sourcebae)

What is Saira?

Saira is an AI-powered recruiter that automates the sourcing, interviewing, and shortlisting of candidates.
It acts like a 24/7 recruiter — screening candidates without human bias, fatigue, or scheduling delays.

Key Features of Saira:

• AI Sourcing: Instantly pulls candidates matching exact requirements from a global talent pool.
• Automated AI Interviews: Conducts skill-based, behavioral, and technical interviews without human involvement.
• Cheating Prevention: Built-in proctoring monitors browser activity, webcam feed, and voice responses.
• Multilingual Interviews: Interviews candidates in 10+ languages globally.
• Shortlisting Reports: Detailed AI-generated scorecards, including tech evaluations, soft skill ratings, proctoring scores, and full interview transcripts.
• ATS Integrations: Seamlessly integrates with 50+ ATS platforms like Greenhouse, Lever, etc.
• Custom Branding: Customizable interview experiences matching a company's branding.
• 24/7 Availability: No delays — candidates can interview anytime, anywhere.

Problems Saira Solves:

Saira makes hiring faster, smarter, cheaper, and bias-free — while giving companies control, speed, and better-quality candidates.

​Understanding Core Value Proposition

For staffing agencies, AI-driven companies, and tech startups who need faster, scalable, and bias-free hiring, Saira is the AI recruiting platform that automates sourcing, interviewing, and shortlisting — reducing time-to-hire by 50% and hiring costs by up to 85%.

Understanding Competitors

Understanding Trends and Tailwinds

• Rise of AI in Hiring: Companies are increasingly adopting AI for recruiting to save time, reduce bias, and improve efficiency.
• Remote Work Boom: Post-pandemic, remote and global hiring has become mainstream, requiring faster and digital-first hiring processes.
• Candidate Experience Priority: Modern candidates expect faster, smoother interview processes — traditional hiring cycles feel outdated.

Tailwinds:

• Labor Shortages: Huge talent shortages across tech, AI, and healthcare industries are forcing companies to optimize hiring.
• VC Funding in AI Startups: Surge in investments for AI-first companies is creating pressure to build teams quickly.
• Global Compliance Changes: Global hiring platforms need faster, compliant vetting — giving AI-based interview solutions an edge.

Example:
Like Ola Electric rode the EV policy wave, Saira rides the tailwind of AI adoption, remote hiring explosion, and talent shortages to become critical infrastructure for modern hiring.

Market Sizing for Saira (Sourcebae)

1. TAM (Total Addressable Market) — Global Recruitment + HR Tech

• The global recruitment market = ~$761 Billion (Statista 2024).
• The global HR Tech market = ~$90 Billion (Gartner 2024).
• Out of that, AI-based hiring and automation is ~15%-20% of future HR tech expansion.

🔵 So realistic TAM for AI-driven recruitment = ~$90B to ~$120B globally.

(Note: It's not just HR software like ATS — it includes sourcing, interviews, automation, etc.)

2. SAM (Serviceable Addressable Market) — Focused on Fast-Hiring Sectors

• Not everyone will use AI recruiter immediately.
• Let’s focus:
• • Tech Startups (VC-funded) = ~300,000 globally
  • Staffing/Recruitment agencies = ~100,000 globally
  • Mid to large enterprises hiring remotely = ~50,000 companies

Average yearly spend on recruitment tools per company:

• Staffing Agencies: ~$50,000–$100,000
• Startups: ~$10,000–$30,000
• Enterprises: ~$50,000–$200,000

🔵 SAM = ~$10B realistically addressable today.

(Based on sectors already spending on sourcing + screening + automation.

3. SOM (Serviceable Obtainable Market) — Short Term (3-5 years)

• Capture top 5,000 agencies + 5,000 tech companies globally.
• If each customer pays even ~$12,000/year average (1K USD/month approx).

=> 10,000 customers × $12,000 = $120 Million ARR potential.

🔵 So realistic SOM = ~$100M–$150M over 3–5 years.

(Assuming scaling up properly with B2B sales + SaaS style.)

Market Size

Saira operates in a ~$100B total market, with a $10B near-term target, and a realistic path to ~$120M obtainable revenue by automating hiring for tech startups, staffing agencies, and fast-scaling enterprises.

NOTE

This $10B SAM is growing at 15%-20% annually because:

• AI adoption in hiring is increasing.
• Remote work increases need for faster, global hiring.
• Candidates expect faster hiring experience (AI-first).

Designing Acquisition Channel

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ICP Search Journey Mapping

Saira’s ICPs move from "realizing hiring pains" → "exploring AI solutions" → "shortlisting Saira" → "validating Saira" → "onboarding smoothly" → "becoming brand advocates."

Keyword Clusters and Themes

To capture relevant search traffic, we identify primary, secondary, and long-tail keywords grouped into thematic clusters. These clusters align with Saira’s value proposition and the needs of our ICPs:

• AI Recruitment Platform & Interview Automation:
• • Primary: AI recruiting software, AI interview platform, automated hiring tool
  • Secondary: AI recruitment tool, AI video interview software, virtual interviewer, hiring automation software
  • Long-tail: “AI-powered interviewer for hiring”, “automated interview platform for tech recruitment”, “how to use AI in recruitment process”, “AI recruitment software for fast hiring”
• Tech Talent Hiring (Remote & Fast Hiring):
• • Primary: hire remote developers, tech talent marketplace, pre-vetted developers
  • Secondary: hire software engineers globally, remote hiring platform, top 1% tech talent hiring
  • Long-tail: “hire developers in 48 hours”, “fast-track tech recruitment for startups”, “best platform to hire AI engineers”, “global talent recruitment for startups”
• Video Interview & Candidate Screening:
• • Primary: video interviewing platform, automated candidate screening
  • Secondary: one-way interview software, digital interviewing tool, AI screening interview
  • Long-tail: “video interview vs in-person hiring benefits”, “asynchronous video interview for hiring”, “AI screening to reduce bias in hiring”, “video interview platform for staffing agencies”
• Recruitment Automation for Agencies:
• • Primary: recruitment automation software, ATS with AI screening, staffing agency recruitment tool
  • Secondary: AI for staffing agencies, high-volume candidate screening, talent sourcing automation
  • Long-tail: “best recruitment software for staffing firms”, “AI to filter resumes quickly”, “client placement faster with AI interviews”, “how staffing agencies use AI in hiring”
• Startup Hiring Challenges & Solutions:
• • Primary: startup hiring tips, scaling hiring for startups, lean recruiting strategies
  • Secondary: hire fast startup, recruiting software for small business, early-stage hiring best practices
  • Long-tail: “how startups can hire quickly”, “recruitment challenges for new startups”, “affordable AI recruiting tools for startups”, “outsourced recruiting vs AI for startups”

Saira’s SEO strategy targets hiring pains across automation, speed, global hiring, and recruitment scalability, mapped to staffing firms, tech companies, and startups.

6-Month SEO Content

Competitor Organic Strategy

Saira should combine full-funnel AI messaging, faster hiring benefits, and create role-specific landing pages to out-position Micro1, Turing, and HireVue in organic growth.

Content Loop

Candidate Success Story Loop

• Hook: Showcase real candidates getting hired faster through Saira.
• Content Creator: Candidates themselves (testimonials, LinkedIn shoutouts).
• Distribution Channel: LinkedIn, company blog, and email newsletters.
• Flow: Candidate shares success → Friends and colleagues notice → New companies and jobseekers become curious about Saira → New traffic and users.
• Why it works: People trust real success stories and love sharing their wins publicly.

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Hiring Time Saved Loop (Company Focus)

• Hook: Share how companies saved 70 percent time in hiring using Saira.
• Content Creator: Hiring managers and company founders using Saira.
• Distribution Channel: LinkedIn posts, SEO blogs, and case studies.
• Flow: Company posts about improved hiring KPIs → Attracts peer companies in their network → Drives inbound interest and credibility.
• Why it works: B2B buyers trust peer results and benchmark their own processes.

Referral Reward Loop (User Growth Engine)

• Hook: Reward existing users (staffing agencies, startups) for referring others to use Saira.
• Content Creator: Happy users and partners recommending Saira.
• Distribution Channel: Email referral campaigns, social media incentives.
• Flow: User refers another company → New signup → Both referrer and new user get perks (discounts, priority onboarding) → Viral growth.
• Why it works: Referrals from trusted sources have higher conversion rates and build loyalty

LinkedIn Ad for Startups (Founders, CTOs, HRs)

• Objective: Get startup founders and HRs excited about how Saira transforms hiring.
• Target Audience: Startup decision-makers hiring tech teams.
• Ad Hook:
  Meet Saira: Your AI Hiring Assistant Who Never Sleeps
  Saira interviews, evaluates, and shortlists candidates while you focus on building your startup.
• Visual Idea:
  Show a friendly, futuristic AI assistant (Saira) running candidate interviews at 2 AM — with a caption like:
  "While you slept, Saira shortlisted your next engineer."
• CTA Button:
  Hire Faster with Saira
• Emotional Connect:
• • Saira saves founders’ time
  • Saira works 24/7
  • Saira brings only the best candidates
  • Highlight speed and founder peace of mind

2. Meta Ad for Staffing Agencies (Recruiters, Managers)

• Objective: Position Saira as the agency’s hidden secret to closing more placements faster.
• Target Audience: Owners and managers of staffing agencies.
• Ad Hook:
  Staffing Agencies Love Saira: 100 Interviews Done Before Lunch
  Saira screens candidates instantly, helping your recruiters place faster and bill more.
• Visual Idea:
  Show a recruiter dashboard with Saira's progress bar —
  "Saira completed 87 candidate interviews by 11:00 AM"
• CTA Button:
  Boost Your Placements with Saira
• Emotional Connect:
• • Saira makes recruiters feel like superheroes
  • Saira takes away boring screening work
  • Saira helps them hit targets and bonuses faster

Saira-First Messaging

We frame Saira as an intelligent teammate, not just a tool — the AI recruiter working silently behind the scenes to make hiring effortless.

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Integration Strategy

• Focus first on ATS systems (Greenhouse, Lever) — core hiring workflows.
• Second, connect with HRMS (BambooHR) — to own post-hire employee journey.
• Third, integrate notification systems like Slack to boost internal usage frequency.
• Avoid focusing early on sourcing partners (like LinkedIn Jobs) — they don't own the hiring process flow directly.

Prioritization

Integrations that increase daily touchpoints with users make Saira more sticky. Own the hiring workflow, not just the candidate discovery.

Goal​

• Main Objective:
  Turn happy Saira users (startup founders, HRs, staffing recruiters) into active promoters.
• KPIs to Track:
• • Number of users generating referral links
  • Number of successful referrals (new activated accounts)
  • Revenue attributed to referral channel
  • Cost per referral vs paid marketing channels

Program Structure

User Journey

Communication Channels to Promote It

Tech & Tracking Plan

• Use referral codes or tracked links (UTM parameters or referral tool)
• Integrate a simple progress dashboard:
• • Number of invites sent
  • Successful signups
  • Rewards earned
• will use tools like ReferralCandy, GrowSurf, or a basic custom build inside Saira dashboard initially.